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Like it or not, perception is reality. And there is no better way to manage perception than effective Public Relations. Whether your goal is winning new customers, securing funding, or attracting partners, great media coverage can do wonders for your business. Securing this coverage, however, can be a challenge. Companies struggle to find innovative ways to rise above the noise as they compete with competitors for reporters’ attention and column-space. So what can a marketer do to most effectively work with the media? This presentation reviews the do’s and don’ts of successful media relations. We share lessons we’ve learned in creating successful PR strategies, and discuss tips for writing effective press releases, leveraging the analyst community, and pitching the media on your story.
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our Presentation - Winning the PR Game